Sales Market Development Vice President

  • Becton, Dickinson and Company
  • Warwick, Rhode Island
  • Full Time
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We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and its no small feat. It takes the imagination and passion of all of usfrom design and engineering to the manufacturing and marketing of our billions of MedTech products per yearto look at the impossible and find transformative solutions that turn dreams into possibilities.



 Job Description

Own the creation and execution of the national 1099 reseller strategy.

  • Design and implement the end-to-end1099 indirect sales model, transitioning Surgiphor from a direct to indirect footprint.

  • Define thestructure, segmentation, and coverage modelfor 1099 resellers across Orthopedic, Plastic, and Wound Care segments.

  • Establish scalable standards forrecruitment, onboarding, contracting, training, performance management, and exit criteria.

  • Build aconsistent national contracting strategythat aligns incentives, expectations, compliance, and payout structures across all 1099 partners.

  • Serve as the single point of strategic ownership for the 1099 reseller ecosystem.

Ensure all 1099 partners are fully enabled, productive, and aligned to BD expectations.

  • Develop and overseetraining requirements and certification standardsfor all contracted 1099 resellers.

  • Partner withPlatform Sales and Marketing leadersto align messaging, education, selling tools, and launch readiness.

  • Support and reviewNSM / SSM training contentto ensure alignment with the indirect model.

  • Establish ongoingperformance governance, including expectations for activity, coverage, and results.

  • Assistin planning and executingphysician education and training programs, where aligned with the reseller model.

Drive disciplined commercial execution through indirect channels.

  • Lead execution ofnew product launches, clinical programs, and promotional initiatives through 1099 partners.

  • Ensure successful promotion ofBD Surgery product portfolioswithin key accounts, IDNs, and GPO-aligned accounts.

  • Collaborate with Area Vice Presidents, National Accounts, and field teams to identify and executepriority sales initiatives.

  • Represent BD Surgery atindustry trade shows and key national forums, as appropriate .

Own financial rigor for the indirect business.

  • Develop and delivermonthly, quarterly, and annual revenue forecastsfor the 1099 channel.

  • Partner closely withSales Leadership and Financeon revenue planning, modeling, and risk assessment.

  • Support BD assessments and sales modeling activities to ensure forecasts arechallenging, achievable, and transparent.

  • Maintain accountability forsales budgets and expense management, ensuring P&L discipline.

Ensure incentives and operations support sustainable performance.

  • Partner with AVPs, Finance, HR, and Sales Operations on thedesign and execution of commission and compensation plansfor indirect sellers.

  • Align payout mechanics, contract terms, and governance processes to ensureclarity, fairness, and compliance.

  • Championcommercial rigor and process excellence, including cadence management and SalesForce discipline.

Protect BD, patients, and partners through disciplined compliance.

  • Ensure full adherence toBD policies, quality systems, regulatory requirements, and complaint reporting processes.

  • Maintain strong knowledge ofbilling, reimbursement, and regulatory dynamicsaffecting the 1099 channel.

  • Demonstrate unwavering commitment topatient safety, product quality, and ethical commercial conduct.

Build a high-integrity, performance- driven indirect culture.

  • Partner with the VPGM todefine strategy, set vision, and deploy tacticsaligned to growth objectives .

  • Drive adoption of theONE BD Mindsetacross all indirect partners.

  • Foster aninclusive, accountable, and winning cultureamong 1099 resellers and internal stakeholders.

  • Lead through influence, credibility, and partnership rather than direct authority.

Experience Required:

  • Bachelors degree required ; MBA or advanced degree is preferred.

  • Minimum of 10 years progressive MedTech/Medical Device Sales experience , including leadership roles supporting procedural environments (OR, Cath Lab, Special Procedures ) .

  • Minimum of 5 years experience building and leading indirect or 1099 sales organizations, including contracting, onboarding, enablement, performance management, and payout governance.

  • Minimum of 5 years senior commercial leadership experience m anag ing large, complex sales teams or channels .

  • Proven record of delivering sustained revenue growth, forecasting accuracy, and disciplined commercial execution.

  • Strong executive presence with e xce ptional negotiation, communication , problem-solving, organizational, presentation and leadership skills.

  • Passion for developing talent and building high performing , inclusive teams.

  • Demonstrated ability to lead through influence in matrixed and indirect environments.

  • Strategic thinker with strong commercial judgment and the ability to translate strategy into execution.

  • Highly organized, results oriented leader capable of managing multiple priorities in a fast paced environment.

  • Analytical mindset with a track record of using insights and data to drive better business decisions.

  • Strong time management skills with an ability to maintain numerous priorities and meet established deadlines.

  • Self-motivated, takes on additional responsibilities, and handles priorities with minimal direction.

  • Seasoned judgment acquired through organizational experience and achievements applying innovative sales principles.

  • Ability to travel around 75% domestically ; additional international travel could be required on occasion (less than 10% of the time), to include multiple overnight trips.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, youll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit .

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location USA RI - Warwick Additional Locations Work Shift
Job ID: 521339646
Originally Posted on: 5/15/2026

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