Director of Sales - Boatyard

Director of Sales

Lead revenue growth as we expand Boatyard's market share across the marine industry.

Boatyard is the operating system for the marine industry - a dealer management platform purpose-built for marinas, boat dealerships, and service departments. We are scaling fast and looking for a Director of Sales to lead revenue growth as we expand market share across the industry.

WHAT YOU'LL DO

• Drive growth and increase Boatyard's market share by winning new marina and dealership customers and expanding within existing accounts

• Define and refine our sales process, building playbooks, qualification frameworks, pipeline discipline, and forecasting cadences that scale

• Build and lead a high-performing sales team as we grow - hiring, coaching, and holding reps accountable to quota

• Own revenue forecasting and pipeline reporting, bringing rigor and visibility to the business on a weekly basis

• Work closely with the President to shape go-to-market strategy, pricing, packaging, and partnership-driven deal structures

WHAT WE'RE LOOKING FOR

• Proven SaaS Sales Leader: 5+ years in B2B SaaS sales, including at least 2 years leading a team or owning a sales function

• Vertical Software Experience: Experience selling to trade or service businesses; marine, automotive, powersports, or similar a strong plus

• Builder Mindset: Comfortable in an early-stage environment where you are defining the process, not inheriting it

• Operationally Fluent: Strong CRM discipline, pipeline hygiene, and ability to translate activity metrics into forecasted revenue

• Multi-Product Acumen: Ability to position a platform sale across service, sales, and marina modules in a single deal

• Strong Communicator: Can run an executive-level conversation with a marina owner or dealership GM as comfortably as a product demo

WHY BOATYARD

The marine industry is large, underserved, and historically fragmented - with manual workflows, disconnected systems, and real operational pain that Boatyard is built to solve. We have strong product-market fit, a growing customer base, and the backing to scale.

This is a rare opportunity to join a focused, founder-led team and help define what the category looks like at scale - with the autonomy to build the sales function in your own image.