Regional Director of Sales

Regional Director of Sales Great Lakes Management | Full-Time | Exempt | Travel Required

Location: Regional role supporting multiple communities in MN

About the Role Great Lakes Management is seeking a dynamic Regional Director of Sales to lead and support sales performance across a portfolio of senior living communities. This role provides hands-on coaching, drives occupancy growth, strengthens sales processes, and develops high-performing sales teams aligned with GLM s mission and service standards.

Key Responsibilities Lead, mentor, and support Sales Directors across assigned communities

Drive occupancy growth by coaching on lead management, tours, follow-up, outreach, and conversion strategies

Monitor KPIs including inquiries, tours, conversions, CRM activity, occupancy, and revenue trends

Conduct regular on-site visits to evaluate sales processes, team performance, and brand standards

Partner with Executive Directors, RDOs, and marketing to ensure aligned sales execution

Develop and deliver sales training, onboarding, and performance improvement plans

Support community-level events, outreach, and referral-partner relationship building

Analyze market data, competitor trends, and community positioning

Assist with hiring, mentoring, and onboarding new Sales Directors

Ensure CRM accuracy and pipeline management across all locations

Qualifications 3+ years of senior living sales leadership experience (multi-site preferred)

Proven success in occupancy growth and sales team mentorship

Strong understanding of CRM systems and sales processes

Excellent communication, coaching, and relationship-building skills

Ability to travel regularly to communities within the region

Passion for serving seniors and supporting high-performing teams

Benefits & Compensation Full benefits package including

401(k) with company match

medical, dental, and vision

PTO, Paid Holidays, Mileage Reimbursement

Opportunity to work with a collaborative and mission-driven leadership team

$120,000 per year + performance bonus

Why Join GLM At Great Lakes Management, you ll help shape sales success across communities, support talented teams, and make a meaningful impact for residents and families everyday.