VP of Sales

The Vice President of Sales (VP of Sales) will lead the US sales organization, creating and executing strategies to meet growth targets in alignment with the company's overall objectives. This role requires a strong understanding of the beverage alcohol industry, including national distributor management, channel management (on-premise and off-premise), and regulatory compliance. The VP of Sales will guide and develop a high-performing sales team, foster robust customer relationships, and drive revenue growth. Reporting to the CEO, the VP of Sales will collaborate with the executive team to support business growth, market expansion, and maintain a competitive position in the industry. Key Accountabilities Meet US financial sales goals Oversee and optimize the US route to market Own and manage sales forecasting processes Optimize and execute US Pricing Strategy Develop, execute and adjust sales strategy and KPI goals Lead, motivate, and develop the US sales team What You'll Do Work closely with the executive team to further develop and execute the US sales strategy. Drive both brand and portfolio strategies that balance immediate and long-term growth objectives. Lead and scale the US commercial sales team to achieve revenue and market share goals. Set sales targets, align performance incentives, and ensure compensation matches success metrics. Manage and optimize distributor relationships and the route to market, ensuring efficiency and growth. Build, coach, and sustain a high-performing sales team responsible for managing distributors, accounts, pricing, and programs. Collaborate with marketing to design customer engagement strategies for priority brands. Cultivate strong relationships with internal departments (marketing, finance, logistics) and external partners, including brand owners and distributors. Track market trends and provide regular business updates, including insights into competitive activity. Drive expansion opportunities with national accounts and control states. Manage distributor and major customer programs, including pricing and promotions. Collaborate on budgeting processes across sales, marketing, and distributor activities. Support demand planning and logistics to ensure alignment with sales goals. Requirements Bachelor's degree in Business or a related field; MBA preferred. 8+ years of sales experience, with at least 3+ years in a leadership role within the beverage alcohol or CPG industry. Proven ability to manage accounts and distributor relationships within the beverage alcohol industry. Process-driven leadership style with experience building high-accountability teams. Deep understanding of the three-tier system and familiarity with industry data sources. Analytical mindset with the ability to interpret market data and develop actionable sales strategies. Innovative, forward-thinking approach to staying ahead of market trends. Ability to work in a fast-paced environment, handling multiple priorities effectively. Willingness to travel frequently. Experience with EOS is a plus. Minimum Requirements Legally authorized to work in the United States Must have a motor vehicle and possess a valid driver's license Light lifting, bending, stooping, kneeling may be required Pay and Benefits Medical, dental, vision, life insurance Paid parental leave Ample PTO to support a life well-lived away from work How to Apply Please submit your resume with a cover letter to introduce yourself to us as a colleague and share some recent work that you're especially proud of. Please note that we're unable to offer individualized feedback during the interview process due to the high volume of applications we receive.