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If you're a technical sales professional who's tired of selling commodities and wants to own real deals from start to finishthis is worth reading.
Falcon Electric has been engineering high-reliability UPS and power conversion systems for over 35 years. Our products are built to last 12+ years, private-labeled for some of the world's leading UPS brands, and trusted in military-grade applications. In an industry full of disposable products, we're the alternative.
We're a small, tight-knit team in Baldwin Park where sales works shoulder-to-shoulder with engineering and manufacturing. No hand-offs to a faceless support queuewhen a customer has a technical question, you'll be working directly with the engineers who built the product.
The Role
This is a full-cycle inside sales role. You'll manage inbound opportunities and project-based deals from initial inquiry through closehandling quoting, technical coordination, negotiation, and order placement yourself.
A typical week looks like this: responding to inbound inquiries, preparing technically accurate quotes, following up on active project deals (which can run 36 months), and working with engineering to confirm feasibility on custom or complex requirements. Short-cycle deals move in 23 weeks. You'll manage both simultaneously.
This isn't a lead-gen role. You own the deal.
What You'll Do
Own the Sales Cycle
Manage inbound inquiries and move them from first contact to closed order
Handle short-cycle transactional deals and longer project-based opportunities simultaneously
Conduct discovery conversations to understand customer technical and commercial needs
Prepare and present quotes and proposals aligned to customer specs
Negotiate pricing, delivery timelines, and commercial terms within approved guidelines
Work Cross-Functionally
Translate customer application requirements into the right technical solution
Partner daily with engineering, manufacturing, and supply chain to confirm feasibility, lead times, and costs
Support customers with technical clarification throughout the dealnot just at the start
Build Long-Term Relationships
Follow up consistently and earn repeat business through reliability and expertise
Identify upsell and cross-sell opportunities within existing accounts
Maintain accurate CRM records and contribute to pipeline forecasting
What You Bring
Experience
35 years of B2B sales in a technical or industrial environment
Background in one or more of: UPS systems, power electronics, AC/DC or DC/DC power supplies, frequency converters / VFDs, electrical distribution or switchgear, network/IT infrastructure, or renewable energy systems
Proven ability to manage both short transactional cycles and multi-month project deals
Education
Diploma or degree in Electrical Engineering Technology, Electronics, Power Engineering, or a related field is an asset
Equivalent combination of education and hands-on industry experience is welcome
Skills
Strong technical aptitudeyou learn products quickly and can speak to engineers confidently
Commercially sharp: you understand margins, pricing accuracy, and what makes a deal make sense
Highly organized with strong follow-updeals don't fall through the cracks on your watch
Clear communicator, written and verbal, with customers and internal teams alike
Resilient and self-directed in a fast-moving, small-team environment
Why Falcon
Own real deals end-to-endnot just prospecting or lead qualification
Sell engineered, high-quality products that customers come back forstrong repeat business
Work directly alongside engineers and operations, not through intermediaries
Make a visible impact on revenue and customer outcomes in a company small enough to notice
Join a team with 35+ years of deep industry expertise and genuine technical pride in what they build
Falcon Electric is proud to be an equal-opportunity employer committed to a diverse and inclusive workplace. You will receive consideration regardless of race, religion, gender, gender identity or expression, sexual orientation, ethnicity, creed, disability, or age.
If you're a technical sales professional who's tired of selling commodities and wants to own real deals from start to finishthis is worth reading.
Falcon Electric has been engineering high-reliability UPS and power conversion systems for over 35 years. Our products are built to last 12+ years, private-labeled for some of the world's leading UPS brands, and trusted in military-grade applications. In an industry full of disposable products, we're the alternative.
We're a small, tight-knit team in Baldwin Park where sales works shoulder-to-shoulder with engineering and manufacturing. No hand-offs to a faceless support queuewhen a customer has a technical question, you'll be working directly with the engineers who built the product.
The Role
This is a full-cycle inside sales role. You'll manage inbound opportunities and project-based deals from initial inquiry through closehandling quoting, technical coordination, negotiation, and order placement yourself.
A typical week looks like this: responding to inbound inquiries, preparing technically accurate quotes, following up on active project deals (which can run 36 months), and working with engineering to confirm feasibility on custom or complex requirements. Short-cycle deals move in 23 weeks. You'll manage both simultaneously.
This isn't a lead-gen role. You own the deal.
What You'll Do
Own the Sales Cycle
Manage inbound inquiries and move them from first contact to closed order
Handle short-cycle transactional deals and longer project-based opportunities simultaneously
Conduct discovery conversations to understand customer technical and commercial needs
Prepare and present quotes and proposals aligned to customer specs
Negotiate pricing, delivery timelines, and commercial terms within approved guidelines
Work Cross-Functionally
Translate customer application requirements into the right technical solution
Partner daily with engineering, manufacturing, and supply chain to confirm feasibility, lead times, and costs
Support customers with technical clarification throughout the dealnot just at the start
Build Long-Term Relationships
Follow up consistently and earn repeat business through reliability and expertise
Identify upsell and cross-sell opportunities within existing accounts
Maintain accurate CRM records and contribute to pipeline forecasting
What You Bring
Experience
35 years of B2B sales in a technical or industrial environment
Background in one or more of: UPS systems, power electronics, AC/DC or DC/DC power supplies, frequency converters / VFDs, electrical distribution or switchgear, network/IT infrastructure, or renewable energy systems
Proven ability to manage both short transactional cycles and multi-month project deals
Education
Diploma or degree in Electrical Engineering Technology, Electronics, Power Engineering, or a related field is an asset
Equivalent combination of education and hands-on industry experience is welcome
Skills
Strong technical aptitudeyou learn products quickly and can speak to engineers confidently
Commercially sharp: you understand margins, pricing accuracy, and what makes a deal make sense
Highly organized with strong follow-updeals don't fall through the cracks on your watch
Clear communicator, written and verbal, with customers and internal teams alike
Resilient and self-directed in a fast-moving, small-team environment
Why Falcon
Own real deals end-to-endnot just prospecting or lead qualification
Sell engineered, high-quality products that customers come back forstrong repeat business
Work directly alongside engineers and operations, not through intermediaries
Make a visible impact on revenue and customer outcomes in a company small enough to notice
Join a team with 35+ years of deep industry expertise and genuine technical pride in what they build
Falcon Electric is proud to be an equal-opportunity employer committed to a diverse and inclusive workplace. You will receive consideration regardless of race, religion, gender, gender identity or expression, sexual orientation, ethnicity, creed, disability, or age.
Job ID: 523553513
Originally Posted on: 6/3/2026
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