Business Development Representative

Automotive Business Development Representative (BDR) - Job Description

Job Title

Automotive Business Development Representative (BDR)

Job Summary

An Automotive Business Development Representative is responsible for generating, managing, and converting customer leads for a dealership or automotive group. The BDR acts as the first point of contact for prospective customers through phone calls, emails, text messages, online inquiries, and appointment scheduling. The role focuses on increasing showroom traffic, improving customer experience, and supporting vehicle sales goals.

Key Responsibilities

• Respond promptly to internet, phone, and showroom inquiries

• Contact potential customers to schedule dealership appointments

• Follow up with leads from websites, social media, manufacturer programs, and marketing campaigns

• Maintain accurate customer records in CRM software

• Build rapport with customers and identify vehicle needs

• Coordinate appointments with sales consultants

• Conduct outbound calls for unsold leads, missed appointments, and service-to-sales opportunities

• Meet daily, weekly, and monthly performance targets

• Provide exceptional customer service throughout the sales process

• Assist with dealership promotions and marketing campaigns

• Follow dealership policies and manufacturer standards

Required Qualifications

• High school diploma or GED required

• Previous automotive, sales, customer service, or call center experience preferred

• Strong verbal and written communication skills

• Comfortable using CRM systems, email, and phone systems

• Ability to multitask in a fast-paced environment

• Professional phone etiquette

• Positive attitude and strong work ethic

• Basic computer proficiency

• Valid driver's license may be required

• Must pass drug and background screenings

Preferred Skills

• Lead generation and follow-up experience

• Sales closing support

• Customer relationship management

• Appointment setting

• Conflict resolution

• Time management

• Bilingual communication skills is a plus

Performance Metrics

Automotive BDRs are often evaluated based on:

• Number of outbound calls made

• Lead response time

• Appointment set rate

• Appointment show rate

• Sales conversion rate

• Customer satisfaction scores

Work Environment

• Automotive dealership or dealership call center

• Full-time schedule, including evenings and weekends

• Performance-based compensation may include bonuses or commissions

Sample Compensation

• Base salary plus commission/bonus

• Typical range in the U.S.: approximately $45,000-$70,000+ annually depending on dealership size, location, and performance