Director of Sales and Marketing - Andaz Scottsdale

Andaz Scottsdale

At Andaz, we don't just drive occupancy-we create cultural relevance, connection, and demand. We're seeking a Director of Sales & Marketing who brings both commercial acumen and creative instinct to lead the positioning of the hotel as a market-defining lifestyle destination. This is a highly visible executive role responsible for shaping the hotel's commercial strategy, brand voice, and market presence. As a key member of the Leadership Committee, you will lead a multi-disciplinary team across sales, marketing, and revenue strategy-driving performance through insight, storytelling, and innovation.

The Role

The Director of Sales & Marketing is accountable for the overall commercial success of the hotel, with ownership of revenue strategy, market positioning, and brand activation. This leader will develop and execute integrated sales and marketing strategies that elevate awareness, drive demand across all segments, and strengthen the hotel's identity within the local and global lifestyle landscape. You will serve as both a strategist and a visible ambassador-connecting the hotel to key communities, partners, and audiences while ensuring strong alignment between commercial performance and the guest experience.

Key Responsibilities

• Lead the development and execution of a holistic commercial strategy across sales, marketing, digital, and revenue channels to achieve and exceed revenue and market share goals.
• Shape and elevate the hotel's brand positioning in alignment with Andaz-driving cultural relevance through partnerships, programming, and storytelling.
• Oversee all sales segments (group, transient, catering, and strategic accounts), ensuring thoughtful deployment and proactive business development.
• Direct a multi-layered marketing strategy including digital, social, PR, content, and on-property experiences that drive awareness and engagement.
• Serve as a public-facing leader for the hotel-representing the brand in the community, industry events, and media opportunities.
• Lead, inspire, and develop a high-performing sales & marketing team, fostering a culture of creativity, accountability, and collaboration.
• Partner closely with operations to ensure alignment between commercial strategies and the on-property guest experience.
• Own budgeting, forecasting, and business planning processes, with a strong command of financial performance and market dynamics.
• Build and maintain strong relationships with ownership, regional leadership, and key external partners.
• Continuously evaluate market trends, competitive landscape, and emerging opportunities to adapt strategies and maintain a leading position.

Leadership Expectations

• Embodies the Andaz spirit-curious, creative, and deeply connected to culture and place.
• Leads with presence and influence, inspiring teams while confidently engaging senior stakeholders and ownership.
• Balances analytical rigor with creative thinking to unlock new revenue streams and experiences.
• Champions innovation-challenging conventional approaches to sales and marketing within a lifestyle context.
• Builds an inclusive, engaged team culture grounded in trust, development, and performance.