Ad Sales Planner

We are seeking a strategic and agile Sales Planner to support a high-performing digital media Sales Planning team. This role is responsible for developing compelling media plans, proposals, and pricing strategies across both brand awareness and performance-driven campaigns. The ideal candidate is highly organized, intellectually curious, and has a strong understanding of digital media buying , particularly within DSP-based environments .

This position collaborates closely with Sales, Client Services, Ad Operations, and Audience/Data Solutions teams to activate digital-first, omnichannel campaigns. The Sales Planner also plays a key role in optimizing inventory usage, aligning audience targeting strategies, and ensuring proposals meet both client goals and internal margin requirements.

• Develop customized, strategic omnichannel media plans (CTV/OTT, OLV, Display, Audio, Native, etc.) in partnership with internal Sales teams.

• Own and manage the pre-sales workflow from intake to proposal, ensuring alignment with client KPIs, platform capabilities, and pricing guidelines.

• Act as a subject matter expert on DSP product capabilities , including behavioral, geo, demographic, and 1st/3rd party audience segmentation.

• Recommend media strategies based on reach goals, historical performance , pacing benchmarks, and available inventory.

• Maintain fluency in both performance-based and impression-based planning models to support various campaign objectives.

• Collaborate with Ad Operations and Planning Leadership on inventory forecasting and budget allocation strategies .

• Ensure all media plans include accurate pricing, delivery forecasts , and applicable data fees when audience targeting is applied.

• Translate client RFPs into targeted, data-driven media strategies , proactively offering enhancements based on platform insights.

• Identify inefficiencies in planning tools or workflows and support continuous improvement initiatives .

• Assist in user testing, platform updates , and internal training efforts related to new planning technologies.

• Bachelors degree in Marketing, Business, Media, or a related field.

• 1+ years of experience in pre-sales planning, digital media, DSP buying , or account management (experience with linear/digital video a plus).

• Deep understanding of DSP/SSP ecosystems , audience targeting strategies, and omnichannel media buying models .

• Proficient in media planning tools , inventory forecasting methods, and proposal generation software.

• Advanced skills in Excel, PowerPoint, and Salesforce ; experience with CRM-integrated planning platforms preferred.

• Strong communication, time management, and stakeholder collaboration skills.

• Ability to thrive in fast-paced, evolving digital environments .

• Knowledge of local or regional media planning is a plus.