Associate Manager, Sales Strategy & Comm
- Ocean Spray Cranberries, Inc.
- Lakeville, Massachusetts
- Full Time
Ocean Spray is hiring for a(n) Associate Manager, Sales Strategy & Commercialization, Beverage! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all - and we've been making our own way ever since.
The Sales Strategy & Commercialization Associate Manager will translate business unit objectives and channel specific strategies that drive sustainable and profitable growth. Reporting to the Sr. Manager, Sales Strategy & Commercialization, this role ensures that merchandising, assortment, pricing and shelving guidance aligns to business unit objectives. The Associate Manager will lead communication between sales, brand marketing and other cross functional partners (category management, revenue growth management, production planning, product development, brand elevation, etc.) to ensure internal cooperative goals are attained in addition to external customer/channel objectives. You will provide business intelligence for product launches and key go-to-market programs to empower the Sales team to create and develop customer plans.
A Day in the Life...
Strategic Planning & Alignment
Translate BU objectives into sales and channel-specific strategies that drive sustainable growth.
Ensure channel-specific strategies and innovations are developed and aligned with BU priorities, specifically in key growth channels (Club, Value, Foodservice, Liquor, Natural, and C&G channels).
Set clear executional objectives (merchandising, assortment, pricing, shelving).
Support AOP/LRP sales strategy development and building blocks.
Act as liaison between Sales, Brand Marketing, and cross-functional teams to ensure alignment.
Customer & Trade Planning
Support the customer planning process and oversee development of customer-specific plans.
Support customer promotion calendars following best practices for ROI and seasonality.
Help evaluate trade promotion requests for financial viability and strategic fit.
Support customer teams in adjusting trade calendars/spend to hit targets.
Commercialization & Innovation
Shape innovation pipeline by providing shopper insights and market trends.
Build new product launch plans and maintain cross-channel view for launches.
Represent sales on internal projects (e.g., FUEL) and ensure timelines and selling materials are met.
Coordinate execution of sales samples for new SKUs.
Contribute to Go-to-Market planning for all BU innovations.
Performance Monitoring & Pricing
Monitor execution of plans and standard metrics (volume, revenue, profitability, competitive landscape).
Manage channel strategies, pricing strategies, and display forecasts.
Prepare justification and execute... For full info follow application link.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.