Director of Sales & Marketing

  • Legacy Village of Hendersonville
  • Stanardsville, Virginia
  • Full Time

Market the residence through building positive relationships with referral sources, qualified prospects, and educating them on the residence's philosophy and services. Guide prospects through the decision making process.

  • Sales Specialist

Lead and develop strategies to ensure policies and practices for achieving business results are aligned with the organization's mission and business objectives.

  • Develop and implement successful strategies regarding occupancy and quality of services.

  • Provide leadership and influence in ensuring optimal performance to enable teams to succeed.

  • Establish an effective means to communicate.

  • May perform other duties as assigned.

  • Requirements

Must be able to come into the facilities' locations to perform the duties required.

  • Five or more years related business experience in skilled, assisted living, or retirement living facility/community management.

  • Successful history of building sales and meeting financial goals.

  • Multi-site business operations experience.

  • Documented success in exceeding business financial goals.

  • Excellent reputation in management and leadership.

  • Will be required to travel, primarily to surrounding counties.

  • Position requires driving responsibilities.

  • Must possess a valid driver's license.

  • Must satisfactorily meet and be in compliance with Legacy motor vehicle policy standards.

  • Able to influence the actions and opinions of others in a desired direction. Exhibits judgment in leading others to meet worthwhile objectives.

  • Able to take action in solving problems while exhibiting judgment and a realistic understanding of the issues. Able to use reason, even when dealing with emotional topics.

  • Able to define realistic, specific goals and objectives. Able to define task and deliverables necessary to meet goals.

  • Able to clearly present information through the spoken word. Can accurately communicate, providing the necessary level of detail even under stressful or demanding conditions. Ensures a position attitude and team orientation is exhibited in verbal and non-verbal communication.

  • Able to relate to routine operations in a manner that is consistent with existing solutions to problems. Conforms to and communicates established policies and procedures.

  • Builds and maintains productive, work-focused relationships with team, residents, their families, corporate, regional, and divisional resources and within the community.

  • Able to work with people in such a manner as to build high morale and group commitments to goals and objectives.

  • Able to work non-traditional hours as needed.

  • Participate in outside networking events in the communities surrounding the primary community, and communities assigned as needed, to foster excellent working relationships with outside referral sources.

  • Benefits

As a Legacy team member, you will enjoy competitive salary and paid time off. We offer a menu of benefit options from life and disability plans to medical, dental, and vision coverage from quality benefit carriers. We also offer 401(k) with employer match.

  • About Us

Founded in 2002, Legacy Senior Living seeks to serve America's Greatest Generation with honor, respect, faith, and integrity. As an owner-operated senior living company, we are committed to bringing value and expertise to every community we serve.

  • We offer a full spectrum of assisted living services The Harbor, a unique and specialized Alzheimer's and memory care concept that has received national recognition for its innovative programs and design.

  • Above all, Legacy Senior Living strives to provide the best in senior living with a special calling to make a positive difference in the lives of America's Greatest Generation and their loved ones.

Qualifications

  • Bachelor's degree preferred
  • Successful experience in sales and networking
  • Computer experience and ability to use or learn sales programs
  • Desire to work with older adults

Knowledge Requirements

  • Any required training by the residence.
  • Thorough knowledge of the residence, residents, services provided, and employees.
  • Federal and state laws pertaining to assisted living.
Job ID: 519645939
Originally Posted on: 5/2/2026

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