Marketing and Sales Director

Responsibilities:

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts