eLead Sales Manager

Lead Management

• Track and manage all eLeads within Lasso CRM across all retail locations.

• Ensure all inbound leads receive a response within 5 minutes of receipt.

• Facilitate rapid connection between customers and live sales representatives.

• Monitor and analyze each store's pipeline, including:

• New leads

• Active leads

• Appointments

• Follow-ups

• Identify gaps in response time, engagement, and conversion.

Pipeline Support & Coaching

• Conduct weekly pipeline review calls with each General Manager.
• Identify breakdowns in the sales process (e.g., lack of contact, missed follow-ups, low appointment conversion).
• Partner with GMs to develop targeted, actionable improvement plans.
• Provide ongoing coaching and support to improve lead handling and sales execution.
• Reinforce accountability and adherence to established lead management standards.

Marketing & Performance Reporting

• Track performance of digital campaigns, including ads, floor plans, and promotions.

• Analyze lead sources to determine highest-performing channels and opportunities.

• Develop and distribute weekly performance reports for each store, including:

• Key findings and insights

• Agreed-upon action items

• Progress updates

• Recommended next steps and support needed

• Monitor competitor advertising, promotions, and social media activity to stay informed on market trends.

Digital Presence Optimization

• Conduct weekly audits of each store's website and social media (Facebook) presence.

• Identify opportunities to improve:

• Inventory presentation

• Photo quality

• Messaging and branding

• Customer engagement

• Partner with stores to implement updates and maintain a strong, consistent digital presence.

Creative & Marketing Support

• Develop and edit marketing materials using Lasso and AI-driven tools.
• Create ads, graphics, and promotional content tailored to each store's inventory and local market.
• Support company-wide initiatives to promote homes across all sales centers.
• Ensure branding and messaging align with company standards.

On-Site Support

• Conduct quarterly site visits to retail locations.

• Provide hands-on support with:

• Lasso CRM utilization

• Website and social media optimization

• Marketing execution and best practices

• Build relationships with store teams to reinforce training and adoption.

Qualifications

• Experience in sales, marketing, or CRM management (retail or real estate preferred).
• Strong working knowledge of CRM systems (Lasso experience highly preferred).
• Proven ability to analyze data and translate insights into actionable strategies.
• Excellent communication and coaching skills with the ability to influence at all levels.
• Proficiency in digital marketing, social media, and content creation tools (including AI tools).
• Ability to manage multiple locations and priorities in a fast-paced environment.
• Willingness to travel for on-site support (quarterly or as needed).