Senior Living Director of Sales and Marketing

Sales and Marketing Director Looking for our next all-star Sales and Marketing Director with assisted living experience. Charter Senior Living is dedicated to the care and wellbeing of our residents. It is our goal to assure that our residents' lives are enhanced through compassionate care and honoring their life stories and legacy. Our mission " To Enhance the Human Spirit" not only pertains to residents but also our employees. We are committed to helping each of our employees have more than just a job. We want each of our associates to feel like they have a career and an opportunity to grow. Mission To Enhance the Human Spirit Core Values Serve with Heart Serve with Purpose Serve with Courage Have Fun While Serving We've Got You Covered Get Paid today with ZayZoon! Flexible schedules We offer a free medical insurance plan. Paid Training, Time Off and Holiday Pay Medical, Dental, Vision Insurance and more Perfect attendance bonus program up to $100 extra a month Referral bonus Career growth Reliable hours and stable schedule Working environment where your voice is heard, and your experience will be respected and appreciated. Sales and Marketing Director POSITION SUMMARY: The Sales & Marketing Director is responsible, under the Executive Director's supervision, for achieving high resident occupancy by generating community activities, tours, prospective resident follow-up, etc. The Sales & Marketing Director must be self-motivated, organized and professional. He/she must diligently and conscientiously devote full and exclusive time and attention, and best efforts to job responsibilities. D emonstrates judgment and sound discretion on a consistent basis that ensures complete/full occupancy of the facility at the earliest time possible. Key Responsibilities: Sales Strategy & Leadership: Lead the development and execution of the sales and marketing strategy to drive occupancy growth and meet revenue targets. Oversee the sales team, providing leadership, mentorship, and coaching to ensure the team achieves individual and collective sales goals. Monitor the performance of sales and marketing activities, adjusting strategies and tactics as necessary to ensure success. Cultivate relationships with prospective residents, families, healthcare professionals, and referral sources. Conduct regular sales and marketing meetings to review progress, set goals, and provide updates to senior leadership. Marketing and Brand Management: Develop and implement marketing campaigns and programs to raise awareness of the community and its offerings. Oversee the creation and execution of all marketing materials (print, digital, social media, and advertising) to ensure consistency with brand standards. Manage the community's website, social media presence, and other digital marketing platforms. Organize and host community events, tours, open houses, and promotional activities to showcase the senior living community. Track and analyze the effectiveness of marketing efforts, adjusting strategies to optimize ROI. Customer Relationship Management: Ensure high levels of customer satisfaction by providing exceptional service and personalized care throughout the inquiry, move-in, and resident engagement process. Develop and maintain relationships with current and prospective residents, families, and influencers in the senior care space. Serve as a resource for prospective residents and their families, providing them with relevant information about the community, care options, amenities, and financial considerations. Create and maintain a follow-up system to ensure consistent communication with prospective leads, while advancing them through the sales pipeline. Collaboration with Operations Team: Work closely with the Executive Director, Operations Team, and the Clinical/Health an Wellness team to ensure alignment on sales efforts, community goals, and resident care expectations. Coordinate with the Admissions team to facilitate a smooth transition for new residents and families. Communicate regularly with the leadership team to assess market trends, competitor activities, and overall community performance. Budgeting and Reporting: Prepare and manage the sales and marketing budget, ensuring effective allocation of resources to achieve maximum impact. Provide regular reporting and analytics on sales performance, marketing effectiveness, and occupancy trends to leadership. Ensure compliance with all regulatory and company-specific standards for marketing and sales activities. Qualifications: Education and Experience: Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field is a plus! Minimum of 1 years of experience in sales and marketing in a senior living, healthcare, or related field (required). Proven experience in senior living sales, occupancy management, and/or marketing. Strong knowledge of digital marketing, social media strategies, and CRM tools. Experience managing a team and achieving sales targets in a competitive environment. Skills and Abilities: Excellent communication, interpersonal, and customer service skills. Strong leadership, coaching, and team management abilities. High level of organization and attention to detail. Ability to think strategically while remaining focused on day-to-day execution. Proficiency in MS Office, CRM software, and data analytics tools. In-depth understanding of the senior living market, including competitive landscape and market trends. Ability to build strong relationships with key stakeholders, including families, referral sources, and senior leadership. Certifications and Licenses: Certification in sales, marketing, or senior living (preferred). Valid driver's license and reliable transportation for outreach and community visits. Working Conditions: Standard office hours with occasional evenings or weekends for events and tours. Occasional travel required for networking, marketing events, and industry conferences. Why Charter Senior Living? Here are just a few of things that our associates say... It truly feels like a family at Charter. "The residents are an extension of my family now." You always hear about a company's values and mission, but you hardly ever see them follow through, I love Charter because they truly mean what they say, they put the people first and truly believe in enhancing the human spirit. I love to chat with them and laugh because at Charter our values include Have fun while serving. We are charged with enhancing the human spirit of our residents, but they are really enhancing my spirit.