Sales Manager

Columbus Country Club is seeking a dynamic Sales Manager to lead our event sales initiatives!

General Purpose: The Sales Manager will be responsible for event sales at the club, including banquets, weddings, and golf outings. Their primary responsibility will be to communicate with clients and prepare BEOs. The compensation will include a base salary plus a commission based on a percentage of all event food and beverage sales in the catering department. Essential Duties:

• Primary focus is to develop and lead a strategic sales program designed meet/exceed the club's sales and revenues goals in the areas of golf events, weddings and social events. This includes, but is not limited to, telephone solicitation, outside sales calls, sales presentations, property tours, customer meetings and written correspondence.
• Creation of marketing plan designed to increase revenue growth in group golf events and wedding markets. Integrates and executes the necessary elements of the sales journey with on-property sales managers, directors and service personnel to grow round and revenue opportunities.
• Embraces the use of the designated Customer Relationship Management (CRM) system and Sales Report and demonstrates this through an exceptional understanding of these tools and weekly delivery of statistics related to leads (quantity and source), prospect pipeline (sorted by rank), sales (paced by budget forecast), as well as communicating feedback from lost business, and results specific to marketing initiatives.
• Creates partnerships with area hotels, ensuring that the facility is kept top of mind with groups and transient guests including potential referral programs. Manages and evolves relationships with key wholesalers.
• Strategically utilizes and understands different revenue opportunities for the facility, including local resorts and clubs, online third-party providers, the local competition and other partnerships or relationships, which offer revenue opportunities. Plan/attend, onsite/offsite trade shows, wedding shows, etc. as assigned. Stays current on local trade show/wedding show opportunities.
• Develops and maintains relationships with local corporations, chambers of commerce, associations and charities in an effort to grow individual golf rounds, group golf rounds and F&B revenue.
• Maintains a thorough understanding of golf operations, tee-sheet maximization, tournament maintenance schedules and group needs and the key vendor relationships and the tools they offer to support and manage goals.
• Proactively upsells groups to include food & beverage, merchandise, rentals, etc. Tracks all event guarantees/deadlines based on contract. Ensures accurate and timely invoicing for all services rendered. Coordinates with all departments to ensure specified event arrangements are carried out as planned.
• Acts as a resource to clientele by proactively planning ahead to suggest best practice operations for smooth execution of events as well as upsells. Knowledge and ability to execute all aspects of social and corporate events, from beginning to end; weddings from ceremony to cake cutting.
• Creates a sales culture throughout all facility operations, maintaining excellent service standards to achieve positive Net Promoter Scores and guest satisfaction. Effectively communicates sales strategies to key stakeholders. Continually strives to enhance sales leadership skills by attending industry shows, educational seminars and other learning opportunities.

Education/Experience:

• Bachelor’s degree (BA) and minimum two years related experience and/or training; or equivalent combination of education and experience.

Physical Demands:

• Frequently sits, talks, hears, uses hands.
• Regularly walks and stands.
• Occasionally reaches with hands and arms, stoops, kneels, crawls and crouches.
• Occasionally lifts up to 50 pounds.

Environment/Noise:

• Noise level is moderate.
• Occasionally exposed to outside weather conditions.

Certificates/Licenses:

• None required.

Specific Job Knowledge, Skills and Abilities Preferences:

• Ability to read and speak English (e.g. the associates are required to communicate with English speaking customers or co-workers, the manuals for the equipment the associates may use are in English).
• Excellent verbal and written communication skills.
• Strong analytical skills.
• Strong attention to detail, and exceptional organizational skills.
• Ability to work independently with little or no supervision.
• Excellent interpersonal and sales-related skills.
• Knowledge of EZLinks, Golf Channel Solutions and Jonas (or similar) applications is helpful.
• Related experience involving food & beverage and catering sales is preferred.

This job description is not an exclusive or exhaustive list of all job functions that an associate in this position may be asked to perform from time to time.